Reebok
Coordinated a cross-medium brand campaign spanning motion, graphic and web into one cohesive delivery.
ClientReebok
RoleDelivery Lead
Timeline6 weeks
TeamCross-discipline team
ScopeMulti-discipline campaign · brand, film & web
Year2023
The brief
A cross-medium Reebok campaign spanning brand, film and web, several disciplines that all had to land as one coherent piece.
The challenge
The hard part wasn't any single craft; it was keeping three parallel workstreams, motion, graphic and web, aligned to one creative direction and one delivery date.
How I ran it
- 01Set one creative direction as the single source of truth and held every workstream to it.
- 02Mapped the dependencies between motion, graphic and web so nothing waited on a surprise.
- 03Sequenced milestones across the three streams and tracked them against one timeline.
- 04Ran quality checks at each handoff to keep the pieces consistent.
What I managed
- Workstream coordination
- Creative alignment
- Timeline & milestones
- Quality control
Outcome
Kept a multi-discipline campaign aligned to a single creative direction and shipped every deliverable on time.
- Every deliverable shipped on time.
- A campaign that read as one cohesive idea across all three mediums.
Have a project like this?
I’m available for project management and delivery work. Tell me what you’re building and let’s map it out.