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Design & development services

Website design, web development, branding, UI/UX and creative direction. I design it, I build it, and I run the delivery, so one person is accountable from the first idea to the live site.

01

Website design

Websites designed to look sharp and actually convert.

I design and build websites end to end, from the first wireframe to the live site. That means the structure, the visual design, the copy layout and the build itself, rather than handing a flat mockup to someone else and hoping. Every site is responsive, accessible to the latest WCAG standards, and engineered to load fast.

  • Web design & art direction
  • Responsive design
  • Accessibility (WCAG)
  • Performance
  • Copy & content layout
  • CMS setup & handover
02

Web development

The build, not just the picture of the build.

I develop the sites I design, so you get a website designer and website developer in one person. Marketing sites, e-commerce and full web apps, on WordPress, Webflow, Wix or custom-coded with modern frameworks when a project needs it. I have shipped production code and run my own SaaS, so feasibility conversations stay short and honest and nothing gets lost between the design and the build.

  • Front-end development
  • WordPress & WooCommerce
  • Webflow & Wix
  • Custom builds (Next.js / React)
  • WebGL & interactive motion
  • Integrations & automation
03

Branding & brand identity

A brand system that holds up everywhere it lands.

Brand strategy, identity design and the system underneath: logo, typography, colour, art direction and the guidelines that keep it consistent. I have rebranded businesses across 15+ industries, and because I also design the website and the collateral, the identity does not fall apart the moment it leaves the PDF.

  • Brand strategy & positioning
  • Logo & identity design
  • Visual identity systems
  • Brand guidelines
  • Art direction
  • Collateral & print
04

UI/UX & product design

Interfaces designed around the journey, not just the screen.

Product and interface design for web apps and mobile: user flows, wireframes, UI design and design systems. I design the whole service people move through, including the booking flows, onboarding and the moments that decide whether it works, then build it so the experience survives contact with production.

  • UX & user flows
  • Wireframing & prototyping
  • UI design
  • Design systems
  • Service design
  • Mobile & web apps
05

Creative direction

One person holding the vision from idea to launch.

Creative and art direction for campaigns, brands and digital products: setting the concept, holding the visual standard and directing the team that delivers it. I run the project management alongside it, so the idea does not get watered down on the way to launch and the timeline is not set by someone who has never made the thing.

  • Creative & art direction
  • Campaign concepts
  • Design leadership
  • Project management
  • Photography & videography direction
  • AI tooling & automation

100+

Projects delivered for 70+ clients across 15+ industries

5.0

Rating across 30 Google reviews for Creatif Work

60%+

Of clients come back for repeat work

Questions people ask

What services do you offer?

Website design and development, branding and brand identity, UI/UX and product design, and creative direction. I work as both the designer and the developer, and I run the project management, so a project can go from first idea to live site with one person accountable for it.

Are you a web design agency or a freelancer?

I run Creatif Work, a Singapore studio I founded in 2023. It has delivered 100+ projects for 70+ clients across 15+ industries. Depending on the project I deliver solo or lead a team of up to 5, so you get studio-level range without agency overhead.

Where are you based, and do you work with clients outside Singapore?

I am based in Singapore and work with clients internationally, including across the EU. Most projects run remotely end to end.

How much does a website cost?

It depends on scope: the number of pages, whether it needs e-commerce or custom functionality, and how much of the brand and content needs creating. Projects range from focused single-purpose sites to full brand and platform builds. Tell me what you are trying to do and I will scope it honestly, including telling you when you do not need the bigger version.

Do you build accessible websites?

Yes. I build to the latest WCAG accessibility standards: semantic, keyboard-first HTML, screen-reader support, sensible colour contrast and reduced-motion handling. Accessibility is part of the build, not an add-on at the end.

Can you take over an existing website or rebrand?

Yes. A lot of my work is redesigns and rebrands: taking something that already exists, working out what is actually wrong with it, and rebuilding it properly. That includes migrating platforms and untangling sites built by someone else.

Let’s
deliver it.

Available for website design, web development and branding projects through Creatif Work, and for creative lead, design lead and project management roles in 2026.