2023 - Present
Founder & Project Manager
Creatif Work
A design-driven creative and founder of Creatif Work, where I collaborate with businesses to build striking websites and craft digital brand experiences that resonate. With over three years of experience as a visual designer, I’ve led projects across web design, branding, digital marketing, and social media, often managing and bring ideas to life.
I didn’t set out to become a designer. It just happened when I started building things for fun. What stuck was the thrill of making ideas real. The hands on, curious mindset still drives my work today.
Currently pursuing a Bachelor in Design Practice at NAFA, I explore communication design with focus on service design, business innovation, and future thinking. I’ve worked on projects that go beyond aesthetics such as designing systems, user journeys, and touchpoints that solve real-world problems. This combination of creativity and strategic thinking shapes how I approach both freelance and academic work.
I’m known for my eye for detail, but I also believe good design is about being adaptable. I constantly seek to learn, evolve, and respond to shifting needs especially in a world that moves fast. I’ve also learned the importance of separating myself from work when needed. Often, it’s the moments away from creativity that unlock my best ideas.
A quote that resonates with me by the founder of IDEO, David Kelley puts it:
That mindset of experimentation, growth, and creative problem solving drives everything I do and ultimately create work that makes an impact on the people who experience it.
Creatif Work
Media Unboxxed
Freelance
Nanyang Academy of Fine Arts
Nanyang Academy of Fine Arts
ITE College Central
From design to development, these skills allow me to create impactful and functional digital experiences.
Explore a selection of my work, showcasing projects that highlight my creativity, problem solving skills, and dedication to delivering impactful designs.
An advertising campaign created for an assignment and submitted to the D&AD New Blood Awards. Featured in NAFA Grad Expectations 2022.
For my UAL exchange program, I worked with creative coding to develop a way to generate art from food audio, transforming the sounds of food preparation into visual spectrogram-based artwork.
An advertising campaign created for an assignment. Featured in NAFA Grad Expectations 2022.
Social Media posts for Raight Tutors.
ReCircle is a sustainability-focused initiative aimed at promoting responsible recycling habits through community engagement and education. Developed as part of an assignment.
Affluence Limousine required a website to enhance their digital experience, facilitate bookings, and integrate a payment gateway for their premium transportation services.
Hong Hock Global Pte Ltd needed a website to showcase their construction and roadworks services, emphasizing their technological advancements and client relationships.
Kent Lim required a website to showcase his accomplishments and properties. I developed and designed a website that features a property function that allows his clients to view all the comprehensive details before viewing.
Saudade is a conceptual poster series that explores nostalgia and longing through visual storytelling. Each piece captures the essence of memory and emotion, translating intangible feelings into striking compositions.
Journey of a Ship is a digital illustration series that captures the passage of time and movement through visual storytelling. Each piece explores the ship’s voyage across different environments, symbolizing exploration, transition, and resilience.
Cozy is a digital illustration series that captures the warmth and tranquility of intimate spaces. Featuring soft lighting, detailed interiors, and a resting cat as a symbol of comfort, each piece evokes a sense of relaxation, nostalgia, and homey serenity.
The Media Unboxxed Brand Style Guide establishes a cohesive visual identity for the brand, covering logo usage, typography, colour palette, and design elements.
The Art of Standing Out is an integrated 360° advertising campaign for Reebok, blending traditional and digital media to enhance brand visibility. Developed as part of a Diploma in Advertising project, this campaign explores bold, engaging strategies to make Reebok stand out in a competitive market.
A promotion banner for Eden De Beaute.
I designed the website and branding for an addiction recovery platform, creating a supportive and approachable digital presence.
I developed an e-commerce website for Jacelyn Teo Feng Shui Consultancy, allowing clients to make purchases directly on the site and learn about Feng Shui and Bazi.
I developed an e-commerce website for Mainland Aquarium, enabling customers to create the aquarium of their dreams with their wide selection of exotic and beautiful fish.
Positive Minds Coaching needed a website to showcase Michael’s coaching services, his personal journey, and provide resources for visitors seeking knowledge and insights.
I developed a website for Towa Marine, a company specializing in repairing air-conditioning, ventilation, refrigeration, and cold room systems on ships.
A tongue-in-cheek illustration titled I Survived London, a satirical take on urban life in London, it captures a chaotic yet humorous scene that balances commentary and visual fun.
PinPal is a speculative wearable designed to assist individuals with early-stage dementia by providing emotional signaling, location guidance, and real-time caregiver communication. Developed as part of a group project, we conceptualised, branded, and built the PinPal system, including designing a full set of collaterals (posters, logo, packaging) and creating a 3D prototype of the device.
Creatif Work logo as part of it’s branding.
Fine Services logo as part of it’s branding.
Cardio logo as part of it’s branding.
ReCircle logo as part of it’s branding.
Dott Co+Work logo as part of it’s branding.
Client Servicing 101 logo as part of it’s branding.
Roasted Rituals logo as part of it’s branding.
Thien Thanh Salangane Nest logo as part of it’s branding.
6iX Financial logo as part of it’s branding.
Hua Kwang Interior logo as part of it’s branding.
Glow Skin logo as part of it’s branding.
Jacelyn Teo logo as part of it’s branding.
Gazed Asia logo as part of it’s branding.
Prestige Transportation logo as part of it’s branding.
Kinetics Sports Alliance logo as part of it’s branding.
Addictions Recovery logo as part of it’s branding.
