2023 - Present
Founder & Project Manager
Creatif Work
Design has always been my thing. Ever since I was a kid, I loved sketching and doodling in my notebooks. Those early years really sparked my creativity, and I found myself constantly thinking up new ideas and ways to express them visually.
As I grew up, I got into coding and taught myself the basics. This opened up a whole new world of possibilities for me, blending creativity with the digital space. I explored everything from building websites to creating generative art, and it made me see how design can shape both the way things look and how they work. I’m always eager to learn new things and take on challenges, making each project an opportunity for growth and innovation.
In 2023, I founded my own company, Creatif Work, which I primarily run myself. Since its inception, I’ve completed over 80 projects, collaborating with diverse clients worldwide. My goal is to bring fresh, creative ideas to the table and help brands stand out. I believe in design that’s not only visually striking but also meaningful that connects with people and leaves a lasting impression.
Creatif Work
Media Unboxxed
Freelance
Nanyang Academy of Fine Arts
Nanyang Academy of Fine Arts
ITE College Central
From design to development, these skills allow me to create impactful and functional digital experiences.
Explore a selection of my work, showcasing projects that highlight my creativity, problem solving skills, and dedication to delivering impactful designs.
An advertising campaign created for an assignment and submitted to the D&AD New Blood Awards. Featured in NAFA Grad Expectations 2022.
For my UAL exchange program, I worked with creative coding to develop a way to generate art from food audio, transforming the sounds of food preparation into visual spectrogram-based artwork.
An advertising campaign created for an assignment. Featured in NAFA Grad Expectations 2022.
Fine Services branding & logo.
Social Media posts for Raight Tutors.
ReCircle is a sustainability-focused initiative aimed at promoting responsible recycling habits through community engagement and education. Developed as part of an assignment.
Affluence Limousine required a website to enhance their digital experience, facilitate bookings, and integrate a payment gateway for their premium transportation services.
Hong Hock Global Pte Ltd needed a website to showcase their construction and roadworks services, emphasizing their technological advancements and client relationships.
Kent Lim required a website to showcase his accomplishments and properties. I developed and designed a website that features a property function that allows his clients to view all the comprehensive details before viewing.
Gazed Asia needed a logo to represent their business. Delivered a logo and brand guide.
Saudade is a conceptual poster series that explores nostalgia and longing through visual storytelling. Each piece captures the essence of memory and emotion, translating intangible feelings into striking compositions.
Journey of a Ship is a digital illustration series that captures the passage of time and movement through visual storytelling. Each piece explores the ship’s voyage across different environments, symbolizing exploration, transition, and resilience.
Cozy is a digital illustration series that captures the warmth and tranquility of intimate spaces. Featuring soft lighting, detailed interiors, and a resting cat as a symbol of comfort, each piece evokes a sense of relaxation, nostalgia, and homey serenity.
The Media Unboxxed Brand Style Guide establishes a cohesive visual identity for the brand, covering logo usage, typography, colour palette, and design elements.
The Art of Standing Out is an integrated 360° advertising campaign for Reebok, blending traditional and digital media to enhance brand visibility. Developed as part of a Diploma in Advertising project, this campaign explores bold, engaging strategies to make Reebok stand out in a competitive market.
A self-initiated conceptual café brand designed to capture the essence of coffee culture.
A promotion banner for Eden De Beaute.
I designed the website and branding for an addiction recovery platform, creating a supportive and approachable digital presence.
I designed the branding for Kinetics Sports Alliance (KSA) incorporating a stylized badminton shuttle to emphasize the brand’s connection to sports,
I developed an e-commerce website for Jacelyn Teo Feng Shui Consultancy, allowing clients to make purchases directly on the site and learn about Feng Shui and Bazi.
I developed an e-commerce website for Mainland Aquarium, enabling customers to create the aquarium of their dreams with their wide selection of exotic and beautiful fish.
Positive Minds Coaching needed a website to showcase Michael’s coaching services, his personal journey, and provide resources for visitors seeking knowledge and insights.
I developed a website for Towa Marine, a company specializing in repairing air-conditioning, ventilation, refrigeration, and cold room systems on ships.
A tongue-in-cheek illustration titled I Survived London, a satirical take on urban life in London, it captures a chaotic yet humorous scene that balances commentary and visual fun.
Zandani Zidan © 2025. Based in Singapore.
