Creatif Work
A design-driven creative and founder of Creatif Work, where I collaborate with businesses to build striking websites and craft digital brand experiences that resonate. With over three years of experience as a visual designer, I’ve led projects across web design, branding, digital marketing, and social media, often managing and bring ideas to life.
I didn’t set out to become a designer. It just happened when I started building things for fun. What stuck was the thrill of making ideas real. The hands on, curious mindset still drives my work today.
Currently pursuing a Bachelor in Design Practice at NAFA, I explore communication design with focus on service design, business innovation, and future thinking. I’ve worked on projects that go beyond aesthetics such as designing systems, user journeys, and touchpoints that solve real-world problems. This combination of creativity and strategic thinking shapes how I approach both freelance and academic work.
I’m known for my eye for detail, but I also believe good design is about being adaptable. I constantly seek to learn, evolve, and respond to shifting needs especially in a world that moves fast. I’ve also learned the importance of separating myself from work when needed. Often, it’s the moments away from creativity that unlock my best ideas.
A quote that resonates with me by the founder of IDEO, David Kelley puts it:
That mindset of experimentation, growth, and creative problem solving drives everything I do and ultimately create work that makes an impact on the people who experience it.
Creatif Work
Media Unboxxed
Freelance
Nanyang Academy of Fine Arts
Nanyang Academy of Fine Arts
ITE College Central
From design to development, these skills allow me to create impactful and functional digital experiences.
Explore a selection of my work, showcasing projects that highlight my creativity, problem solving skills, and dedication to delivering impactful designs.
The Art of Standing Out is an integrated 360° advertising campaign for Reebok, blending traditional and digital media to enhance brand visibility. Developed as part of a Diploma in Advertising project, this campaign explores bold, engaging strategies to make Reebok stand out in a competitive market.
PinPal is a speculative wearable designed to assist individuals with early-stage dementia by providing emotional signaling, location guidance, and real-time caregiver communication. Developed as part of a group project, we conceptualised, branded, and built the PinPal system, including designing a full set of collaterals (posters, logo, packaging) and creating a 3D prototype of the device.