Hi, I'm Zidan.

Hi, I'm Zidan.

A Design Driven Creative

A Journey Shaped by Creativity and Curiosity

A design-driven creative and founder of Creatif Work, where I collaborate with businesses to build striking websites and craft digital brand experiences that resonate. With over three years of experience as a visual designer, I’ve led projects across web design, branding, digital marketing, and social media, often managing and bring ideas to life.

I didn’t set out to become a designer. It just happened when I started building things for fun. What stuck was the thrill of making ideas real. The hands on, curious mindset still drives my work today.

Currently pursuing a Bachelor in Design Practice at NAFA, I explore communication design with focus on service design, business innovation, and future thinking. I’ve worked on projects that go beyond aesthetics such as designing systems, user journeys, and touchpoints that solve real-world problems. This combination of creativity and strategic thinking shapes how I approach both freelance and academic work.

Gallery

Images taken on Sony A6400

Specialisations

I’m known for my eye for detail, but I also believe good design is about being adaptable. I constantly seek to learn, evolve, and respond to shifting needs especially in a world that moves fast. I’ve also learned the importance of separating myself from work when needed. Often, it’s the moments away from creativity that unlock my best ideas.

Branding
I help companies and individuals develop strong and memorable brand identities that stand out in competitive markets. From logo design to full brand strategy, I work closely with clients to bring their vision to life.
Service Design
Crafting seamless user experiences by mapping out touchpoints, systems, and processes that improve how people interact with services.
Website Design
I design user-friendly and visually appealing websites that focus on providing seamless user experiences. I've worked with various brands and businesses to help them establish a strong online presence.
Creative Direction
I provide creative leadership on projects, ensuring that the vision and strategy align with the client’s goals. I’ve guided both individuals and companies through the design process, from concept to execution.
Photography
I enjoy capturing portraits and scenic moments, with a focus on composition, lighting, and visual storytelling. I’m constantly exploring new ideas and perspectives to create images that complement and enhance creative work.
Research
I specialize in thorough research to understand trends, markets, and consumer behavior. Whether it’s analyzing industry landscapes, exploring customer needs, or uncovering opportunities, my research-driven approach ensures informed decisions and impactful outcomes across all projects.
Client Liaison
I work closely with clients to understand their needs and ensure that their goals are met throughout the design process. Whether working with startups, established businesses, or individuals, I make sure that communication is smooth and the results meet expectations.
Leadership
I’ve led teams and projects, ensuring everything runs smoothly and deadlines are met. My leadership skills have been key in delivering high-quality work for various clients across different industries.
SEO
I specialize in optimizing websites to improve their search engine rankings. I’ve worked with companies to ensure their content is optimized and that their site is visible to the right audience, leading to increased traffic and better online performance.

A quote that resonates with me by the founder of IDEO, David Kelley puts it: 

“Fail faster so you can succeed sooner.”

That mindset of experimentation, growth, and creative problem solving drives everything I do and ultimately create work that makes an impact on the people who experience it.

Experience

2023 - Present
Founder & Project Manager

Creatif Work

2021 - 2022
Design & Content Executive

Media Unboxxed

2020 - 2023
Visual Designer

Freelance

Education

2024 - 2026
BA, Design Practice

Nanyang Academy of Fine Arts

2019 - 2022
Diploma in Advertising

Nanyang Academy of Fine Arts

2017 - 2019
Nitec in Social Media & Web Development

ITE College Central

My Skills

From design to development, these skills allow me to create impactful and functional digital experiences.

Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere Pro
Adobe After Effects
wordpress [#139]Created with Sketch.
WordPress
Shopify
google [#178]Created with Sketch.
Google Analytics
Canva
microsoft_office
Microsoft 365
Zoho Invoice
Figma

Works

Explore a selection of my work, showcasing projects that highlight my creativity, problem solving skills, and dedication to delivering impactful designs.