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Dive into the conceptual design project for 'Roasted Rituals', an imagined urban coffee hub. This vision seeks to transform the daily coffee-drinking experience into a cherished ritual. The design concept strikes a balance between rustic charm and contemporary elegance, embodying the inviting warmth of a neighborhood café. The color palette bring to mind the comforting texture of a well-crafted latte. The primary, secondary, and simplified logos have been designed to reflect the brand's unique story and ensure versatility across different platforms.