Kinetics Sports Alliance
Designed a website and logo for a 20-year badminton academy.
ClientKinetics Sports Alliance
RoleFounder & Project Lead
Timeline5 weeks
TeamLed design & build
ScopeWebsite + logo · badminton academy
Year2023
The brief
Kinetics Sports Alliance (KSA), a prestigious badminton academy with over 20 years of history, needed a website and logo to represent their blend of tradition and innovation.
The challenge
The brand had to honour KSA's legacy while feeling forward-thinking, and the site had to communicate their player-centred, values-driven culture.
How I ran it
- 01Designed a logo that balances KSA's legacy with a forward-thinking edge for a recognisable identity.
- 02Built a dynamic website that showcases their vision, values and player-centred approach.
- 03Coordinated design and build to keep brand and site consistent.
- 04Managed delivery to launch.
What I managed
- Brand identity
- Logo design
- Web design
- Delivery
Outcome
A dynamic site and distinctive logo that give KSA a strong, recognisable brand.
- A distinctive, recognisable brand identity for the academy.
- A site that communicates KSA's culture, likely helping attract and retain players.
Have a project like this?
I’m available for project management and delivery work. Tell me what you’re building and let’s map it out.