Fine Services
Created a distinctive logo and identity for a services-marketplace startup.

ClientFine Services
RoleFounder & Designer
Timeline2 weeks
TeamSolo
ScopeLogo & brand identity · startup
Year2024
The brief
Fine Services, a startup building a platform to connect service providers with consumers, needed a logo and identity for launch.
The challenge
The mark had to be distinctive and versatile, embodying seamless connection and a trusted network, and work as the anchor of a new brand.
How I ran it
- 01Distilled the platform's mission of connection and trust into a single, versatile mark.
- 02Designed the logo to work flexibly across the brand's future touchpoints.
- 03Delivered the identity ready to anchor the startup's launch.
What I managed
- Brand direction
- Logo design
- Identity
Outcome
A versatile, memorable logo that gives the startup a strong brand foundation for launch.
- A distinctive, memorable mark that gives Fine Services a strong brand foundation.
- A versatile identity ready to scale as the platform launches.

Have a project like this?
I’m available for project management and delivery work. Tell me what you’re building and let’s map it out.