Help in Disguise

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My assignment involved creating a advertising campaign for and brand and I chose McDonald's as my client. As part of my solution, I proposed a partnership with The Foreign Domestic Worker Association for Social Support and Training (FAST) to raise awareness about and identify instances of helper abuse. In this campaign, any McDonald's outlet would become a safe house for helpers seeking shelter from mistreatment. Additionally, I proposed introducing a new feature in the McDonald's app for helper accounts to request help if they are being mistreated, with a representative from FAST disguised as a McDonald's delivery rider coming to assist. To support this campaign, I created visual ads, a McDonald's app mockup, concept board, logo, and packaging.