• branding
  • social media
  • content creation
  • graphic design
  • website design
  • packaging design
Duolingo X Tinder Wingbird
Integrated Campaign
Brand Identity


In 2022, I worked on an assignment to create an advertisement campaign to re-engage Duolingo users and integrate language learning into daily life. My partner and I developed an innovative solution called Wingbird, which combines the features of Tinder and Duolingo. Our multimedia campaign aims to improve users' desirability and score them a date by hosting girlfriend/boyfriend TikTok auditions, placing promotional outdoor ads, and issuing certificates vouching for their good character and quality as a partner, on the condition of completing their daily language lessons. This project showcases my creativity and ability to think outside the box to solve complex challenges.

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